Basic Marketing Research with Excel, 3rd edition original pdf

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AUTHORS: Alvin C. Burns Ronald F. Bush
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Basic Marketing Research with Excel, 3rd edition original pdf

A concise presentation of marketing research fundamentals.

 

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

AUTHORS: Alvin C. Burns Ronald F. Bush

PAGES: 391

YEAR: 2011

PUBLICATION: pearson

LANGUAGE: English

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